Categories
The six categories at the British Business Awards are:
Company of the Year
- Introduced innovations, products and/or services to China
- Commercial success
- Marketing and branding success
- Commitment to people development
- Contribution to China and UK business through job creation, investment, and bilateral links
- View the judging criteria
Entrepreneur of the Year
- Strong vision for the company direction
- Demonstration of innovation, expertise and endeavour
- Well rounded management strategy
- Commercial success
- Demonstration of execution of strategy
- View the judging criteria
Product of the Year
- Demonstration of innovation
- Scale and depth of the planning and development prior to launch
- Long-term potential of the product
- Job creation from product commercialisation
- Environmental impact of new product
- View the judging criteria
Corporate Social Responsibility Programme of the Year
- Non-commercial activities that contribute to the wellbeing of China
- Quality of the CSR activites and policies
- Resources allocated to CSR
- Vision for CSR in China
- Leadership within the CSR community
- View the judging criteria
Alumnus of the Year
- Recognise returned alumni with business and cultural contributions to China
- Academic performance while studying in the UK
- Demonstration of continued links with the British community
- Ability to attract others to the UK
- Vision for how UK and China can collaborate
- View the judging criteria
The Young Icebreaker Award
- Recognising British and Chinese young professionals
- Rewarding professional excellence
- Demonstration of leadership
- Ability to thrive in a non-native culture
- Embodying the spirit of friendship and unity between China and the UK
- View the judging criteria
